Shopping at the Boardwalk
Souvenirs, Swimsuits, Surfboards and Sunscreen!
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Shop Special Edition Endless Summer T-Shirts Featuring the Santa Cruz Beach Boardwalk!
$40 plus tax.
Now available Online and at The Walk.
NEW! Online Retail Store
Shop online for your favorite Boardwalk-inspired apparel and souvenirs!
Shopping at the Boardwalk is almost as fun as the rides!
Hours may vary. Most retail locations open with ride hours.
Most retail locations accept cash and cashless payments, including Visa, Mastercard, Discover, Apple Pay, Samsung Pay, and Google Pay. Cash is also accepted at Ticket Booths, Season Pass Office and MyBoardwalk Kiosks.
MyBoardwalk Cards (Paid Points only) are accepted at The Walk, The Walk Threads and The Walk Seaside Apparel.
MyBoardwalk Photos
Capture memories from your visit with MyBoardwalk Photos! Photo locations include the Giant Dipper, Logger’s Revenge, Sea Serpent, and 2 “selfie” spots, located across from Speed Bumps, and on the colonnade. Digital Photo Passes can be purchased online. Photo Central is at The Walk, located on the Colonnade. More Info
5 Locations
The Walk
Located on the Colonnade, featuring original Boardwalk apparel with fresh exciting new designs. Product Gallery > Cash and cashless payments only, including MyBoardwalk Cards accepted (Paid Points only).
On the Colonnade
Beach Shack
A “one-stop-shop” for everyone in the family. The Beach Shack is full of beach necessities from kids’ apparel and toys to adult apparel and sunglasses. Cash and cashless payments only, including MyBoardwalk Cards acceptedshless payments accepted. MyBoardwalk Cards accepted (Paid Points only).
Entrance 5