Voted the World’s Best Seaside Park

Rides Closed Sunday Sep 18, 20222 Due to Rain.

Shopping at the Boardwalk

Souvenirs, Swimsuits, Surfboards and Sunscreen!

Shopping at the Boardwalk is almost as fun as the rides!

Hours may vary. Most retail locations open with ride hours.

MyBoardwalk Photo Logo

MyBoardwalk Photos

Capture memories from your visit with MyBoardwalk Photos! Photo locations include the Giant Dipper, Logger’s Revenge, Sea Serpent, and a “selfie” spot across from Speed Bumps. A second “Selfie” spot is coming soon.
Digital Photo Passes can be purchased online. Photo Central is at The Walk, located on the Colonnade. More Info

5 Locations

The Walk

The Walk – NEW!

Located on the Colonnade, featuring original Boardwalk apparel with fresh exciting new designs.  Product Gallery > Cash and MyBoardwalk Cards accepted. 

On the Colonnade

front of Sun Shops

Sun Shops

Everything you need for a day at the beach. From the most current Santa Cruz inspired beachwear, T-shirts and sweatshirts to stickers and beach supplies. Phone: (831) 425-8509 x1 Cash and cashless payments accepted.

Near Main Entrance

front of O'Neills store

O’Neill Surf Shop

The world-famous surf shop is stocked with surfer favorites. From swimwear, clothing, and sandals, to eye-wear and other beach essentials. Plus a selection of the company’s signature wetsuits. Phone: (831) 459-9230Cash and cashless payments accepted.

On the Colonnade

Octopus' Garden

Octopus’ Garden

Santa Cruz inspired clothing, hats, stickers and gifts as well as a wide selection of sunglasses and sundries. Phone: (831) 425-8509 x1Cash and cashless payments accepted.

Near the Haunted Castle

Santa Cruz Threads

Santa Cruz Threads

Find the best Santa Cruz-inspired gifts and apparel, including Santa Cruz t-shirts, sweatshirts, mugs, stickers, socks and strollers for kids. Cash and MyBoardwalk Cards accepted. 

Near Double Shot

Threads West Store Front

Threads West

Now open! Visit Threads West for the sweetest selection of Santa Cruz-themed Merge4 Socks, local swag, and strollers for kids. Cash and MyBoardwalk Cards accepted. 

Across from Rock & Roll

Santa Cruz Magic Shop

Learn and take home the best magic tricks and illusions, perfect for beginners to professionals. You can find magic tricks, books, toys, pranks, gags, special effects technology, instructional videos and more! Shop online

in Neptune’s Kingdom

Beach Shack at the Boardwalk

Beach Shack

A “one-stop-shop” for everyone in the family. The Beach Shack is full of beach necessities from kids’ apparel and toys to adult apparel and sunglasses. Cash and cashless payments accepted. 

Entrance 5

What can we help you find?

Search
Generic filters
Sign Up for Boardwalk News, Discounts, Events and more
Sign up for a monthly round-up of the latest Boardwalk discounts, special events, and insider news!