Voted the World’s Best Seaside Park

Shopping at the Boardwalk

Souvenirs, Swimsuits, Surfboards and Sunscreen!

Shopping at the Boardwalk is almost as fun as the rides!

Hours may vary.

MyBoardwalk Photo Logo

MyBoardwalk Photos

Capture memories from your visit with MyBoardwalk Photos! Photo locations include the Giant Dipper, Logger’s Revenge, Sea Serpent, and a “selfie” spot across from Speed Bumps. A second “Selfie” spot is coming soon.
Digital Photo Passes can be purchased online. Photo Central is at The Walk, located on the Colonnade. More Info

5 Locations

Open during Ride Hours

The Walk

The Walk – NEW!

Located on the Colonnade, featuring original Boardwalk apparel with fresh exciting new designs. Cash and MyBoardwalk Cards accepted. 

On the Colonnade

Mon-Thur 10am-10pm
Fri-Sun 10am-11pm

The Nest at the Boardwalk

NEST – New! 

Support local artists and small businesses and shop a variety of pottery, plants, honey, candles, soaps, and hand-crafted jewelry. Cash and cashless payments accepted. 

Across from Logger’s Revenge

Mon-Sun 10:30am-7pm

front of Sun Shops

Sun Shops

Everything you need for a day at the beach. From the most current Santa Cruz inspired beachwear, T-shirts and sweatshirts to stickers and beach supplies. Phone: (831) 425-8509 x1 Cashless payments only. 

Near Main Entrance

Mon-Sun 11am-9pm

front of O'Neills store

O’Neill Surf Shop

The world-famous surf shop is stocked with surfer favorites. From swimwear, clothing, and sandals, to eye-wear and other beach essentials. Plus a selection of the company’s signature wetsuits. Phone: (831) 459-9230Cash and cashless payments accepted. 

On the Colonnade

Mon-Fri 10am-7pm
Sat-Sun 10am-8pm

Octopus' Garden

Octopus’ Garden

Santa Cruz inspired clothing, hats, stickers and gifts as well as a wide selection of sunglasses and sundries. Phone: (831) 425-8509 x1Cash and cashless payments accepted. 

Near the Haunted Castle

Mon-Sun 11am-9pm

Santa Cruz Threads

Santa Cruz Threads

Find the best Santa Cruz-inspired gifts and apparel, including Santa Cruz t-shirts, sweatshirts, mugs, stickers, socks and strollers for kids. Cash and MyBoardwalk Cards accepted. 

Near Double Shot

Mon-Sat 11am-9pm
Sun 11am-8pm

Threads West Store Front

Threads West

Now open! Visit Threads West for the sweetest selection of Santa Cruz-themed Merge4 Socks, local swag, and strollers for kids. Cash and MyBoardwalk Cards accepted. 

Across from Rock & Roll

Mon-Sat 11am-9pm
Sun 11am-8pm

Santa Cruz Magic Shop

Learn and take home the best magic tricks and illusions, perfect for beginners to professionals. You can find magic tricks, books, toys, pranks, gags, special effects technology, instructional videos and more! Shop online

in Neptune’s Kingdom

Thurs-Fri 4pm-8pm
Sat-Sun 12pm-7pm

Beach Shack at the Boardwalk

Beach Shack

A “one-stop-shop” for everyone in the family. The Beach Shack is full of beach necessities from kids’ apparel and toys to adult apparel and sunglasses. Cashless payments only. 

Entrance 5

Mon-Sun 11am-9pm

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