Shopping at the Boardwalk
Souvenirs, Swimsuits, Surfboards and Sunscreen!
Shopping at the Boardwalk is almost as fun as the rides!
Hours may vary.
Capture memories from your visit with MyBoardwalk Photos! Photo locations include the Giant Dipper, Logger’s Revenge, Sea Serpent, and a “selfie” spot across from Speed Bumps. A second “Selfie” spot is coming soon.
Digital Photo Passes can be purchased online. Photo Central is at The Walk, located on the Colonnade. More Info
Open during Ride Hours
O’Neill Surf Shop
The world-famous surf shop is stocked with surfer favorites. From swimwear, clothing, and sandals, to eye-wear and other beach essentials. Plus a selection of the company’s signature wetsuits. Phone: (831) 459-9230Cash and cashless payments accepted.
On the Colonnade
Santa Cruz Magic Shop
Learn and take home the best magic tricks and illusions, perfect for beginners to professionals. You can find magic tricks, books, toys, pranks, gags, special effects technology, instructional videos and more! Shop online
in Neptune’s Kingdom