Voted the World’s Best Seaside Park

Shopping at the Boardwalk

Souvenirs, Swimsuits, Surfboards and Sunscreen!

Shopping at the Boardwalk is almost as fun as the rides!

Hours may vary.

Boardwalk Marketplace Pop-Up

Boardwalk Marketplace Pop-Up

Support local artists and small businesses at the NEW Boardwalk Marketplace Pop-Up!
May featured vendor is Ben Lomond Farms. Shop a variety of pottery, plants, locally made honey, candles, soaps, and hand-crafted jewelry. Details

On the Colonnade

Thur-Sun 11am-5pm

Sun Shops

Sun Shops

Everything you need for a day at the beach. From the most current Santa Cruz inspired beachwear, T-shirts and sweatshirts to stickers and beach supplies.
Phone: (831) 425-8509 x1

Near Main Entrance

Tues-Thur 11am-4pm
Fri-Sun 11am-5pm

O'Neill Surf Shop

O’Neill Surf Shop

The world-famous surf shop is stocked with surfer favorites. From swimwear, clothing, and sandals, to eye-wear and other beach essentials. Plus a selection of the company’s signature wetsuits.
Phone: (831) 459-9230

On the Colonnade

Fri-Mon 10am-5pm

Octopus' Garden

Octopus’ Garden

Santa Cruz inspired clothing, hats, stickers and gifts as well as a wide selection of sunglasses and sundries.
Phone: (831) 425-8509 x1

Near the Haunted Castle

Fri-Sun 11am-5pm

Santa Cruz Threads

Santa Cruz Threads

Find the best Santa Cruz-inspired gifts and apparel, including Santa Cruz t-shirts, sweatshirts, mugs, stickers, socks and more. Now accepting MyBoardwalk Cards as payment.

Near Double Shot

Sat-Sun 11am-5pm

Threads West

Threads West

Now open! Visit Threads West for the sweetest selection of Santa Cruz-themed Merge4 Socks, and more local swag. Now accepting MyBoardwalk Cards as payment.

Across from Rock & Roll

Temporarily closed

Santa Cruz Magic Shop

Learn and take home the best magic tricks and illusions, perfect for beginners to professionals. You can find magic tricks, books, toys, pranks, gags, special effects technology, instructional videos and more!

in Neptune’s Kingdom

Thurs-Fri 4pm-8pm
Sat-Sun 12pm-7pm

Beach Shack

A “one-stop-shop” for everyone in the family. The Beach Shack is full of beach necessities from kids’ apparel and toys to adult apparel and sunglasses.

Entrance 5

Sat-Sun 11am-7pm

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