Santa Cruz Beach Boardwalk
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Drive for Schools

The Santa Cruz Beach Boardwalk and The Capitola Auto Mall Dealer Group invite local k-12 schools to participate in our 10th annual car giveaway.


Drive For Schools, founded in 2005 by Subaru of Santa Cruz and now sponsored by the Santa Cruz Beach Boardwalk and Capitola Auto Mall Dealer Group, has successfully raised more than $2.8 million in partnership with Santa Cruz County schools. Last year 74 schools participated, raising more than $484,000 total.


This year the Grand Prize winner will have their choice of a brand new Toyota Prius or Subaru Outback including tax, title, and license. And, if the winner isn't in the market for a new car, we'll award them $25,000 in cash instead! And new this year, in honor of the 10th anniversary of Drive For Schools we will also be giving away ten $1,000 cash prizes, plus over 100 additional prizes.


All elementary, middle, and high schools in Santa Cruz County are invited to participate at absolutely NO COST. We provide the prizes, we print the tickets, we produce promotional materials and your school sells the $5 tickets and keeps every single penny it raises. Since each school has their own personality, you can handle the selling of the tickets to match your school's individual needs.


To participate, please e-mail Jody Turner by June 27, 2014, with the school name, principal's name, summer e-mail address, and phone number. Each school needs to designate one contact person to attend an informational meeting on Wednesday, September 17, at 7:00pm at Toyota of Santa Cruz in Capitola. This person will serve as your school's liaison with the DRIVE FOR SCHOOLS program coordinator, Jody Turner. Jody can also be reached at 831-462-4200.


All necessary details will be covered at the September 17 informational meeting. Tickets will be distributed at this meeting and selling can start immediately and continue until Sunday, October 19. The drawing will be held at the Santa Cruz Beach Boardwalk on Sunday, October 26.


As you plan for the 2014-2015 school year, we hope your school will participate in the 2014 DRIVE FOR SCHOOLS!

Santa Cruz Beach BoardwalkCapitola Auto Mall