Hours may vary.
Support local artists and small businesses at the NEW Boardwalk Marketplace Pop-Up! May featured vendor is Ben Lomond Farms. Shop a variety of pottery, plants, locally made honey, candles, soaps, and hand-crafted jewelry. Details
Everything you need for a day at the beach. From the most current Santa Cruz inspired beachwear, T-shirts and sweatshirts to stickers and beach supplies. Phone: (831) 425-8509 x1
The world-famous surf shop is stocked with surfer favorites. From swimwear, clothing, and sandals, to eye-wear and other beach essentials. Plus a selection of the company's signature wetsuits. Phone: (831) 459-9230
Santa Cruz inspired clothing, hats, stickers and gifts as well as a wide selection of sunglasses and sundries. Phone: (831) 425-8509 x1
Find the best Santa Cruz-inspired gifts and apparel, including Santa Cruz t-shirts, sweatshirts, mugs, stickers, socks and more. Now accepting MyBoardwalk Cards as payment.
Now open! Visit Threads West for the sweetest selection of Santa Cruz-themed Merge4 Socks, and more local swag. Now accepting MyBoardwalk Cards as payment.
Learn and take home the best magic tricks and illusions, perfect for beginners to professionals. You can find magic tricks, books, toys, pranks, gags, special effects technology, instructional videos and more!
A "one-stop-shop" for everyone in the family. The Beach Shack is full of beach necessities from kids' apparel and toys to adult apparel and sunglasses.