Shopping
Souvenirs, Swimsuits, Surfboards & Sunscreen!
Shopping at the Boardwalk is almost as fun as the rides!
Millions of Memories
Capture the nostalgia of the Boardwalk with a memorable gift from this striking new store featuring Boardwalk apparel, gifts, and souvenirs.
Location: Colonnade
O'Neill Surf Shop
The world-famous surf shop is stocked with surfer favorites. From swimwear, clothing, and sandals, to eye-wear and other beach essentials. Plus a selection of the company's signature wetsuits.
Location: On the Colonnade
Sun Shops
Everything you need for a day at the beach. From the most current beachwear to sunglasses, beach umbrellas, and beach toys.
Location: Entrance 2
Santa Cruz Magic
The Boardwalk's magic shop is the place for illusions, gags, tricks and novelties.
Location: Inside Neptune's Kingdom
Octopus' Garden
Unique ocean-inspired gifts and souvenirs as well as a large selection of toys and games.
Location: Near the Haunted Castle
Santa Cruz Beach Co.
A great selection of the most current beach-inspired fashion and jewelry.
Location: Entrance 5
Beach Shack
A "one stop shop" for everyone in the family. The Beach Shack is full of beach necessities from kids apparel and toys to adult apparel and sunglasses.
Location: Entrance 5