girls shopping
t-shirts
customers shopping at Oneill's
O'Neill Surf Shop
store interior
shopping fun
t-shirt selection
flipflops
tshirt artwork

Shopping at the Boardwalk

Souvenirs, Swimsuits, Surfboards and Sunscreen!

Shopping at the Boardwalk is almost as fun as the rides!

Hours may vary.

Boardwalk Marketplace Pop-Up

Boardwalk Marketplace Pop-Up

Support local artists and small businesses at the NEW Boardwalk Marketplace Pop-Up!
May featured vendor is Ben Lomond Farms. Shop a variety of pottery, plants, locally made honey, candles, soaps, and hand-crafted jewelry. Details

On the Colonnade
June/July:
Mon-Thur 11am-6pm
Fri-Sun 11am-7pm
Sun Shops Entrance

Sun Shops

Everything you need for a day at the beach. From the most current Santa Cruz inspired beachwear, T-shirts and sweatshirts to stickers and beach supplies.
Phone: (831) 425-8509 x1

Mon-Fri 11am-8pm
Sat 11am-9:30pm
Sun 11am-9pm
O'Neill Surf Shop Entrance

O'Neill Surf Shop

The world-famous surf shop is stocked with surfer favorites. From swimwear, clothing, and sandals, to eye-wear and other beach essentials. Plus a selection of the company's signature wetsuits.
Phone: (831) 459-9230

On the Colonnade
Mon-Fri 10am-7pm
Sat 10am-9pm
Sun 10am-8pm
Octopus' Garden Entrance

Octopus' Garden

Santa Cruz inspired clothing, hats, stickers and gifts as well as a wide selection of sunglasses and sundries.
Phone: (831) 425-8509 x1

Near the Haunted Castle
Mon-Fri 11am-7pm
Sat 11am-9:30pm
Sun 11am-8pm
Santa Cruz Threads Entrance

Santa Cruz Threads

Find the best Santa Cruz-inspired gifts and apparel, including Santa Cruz t-shirts, sweatshirts, mugs, stickers, socks and more. Now accepting MyBoardwalk Cards as payment. 

Near Double Shot
Mon-Fri 12pm-7pm
Sat 11am-10pm
Sun 11am-9pm

Threads West

Threads West

Now open! Visit Threads West for the sweetest selection of Santa Cruz-themed Merge4 Socks, and more local swag. Now accepting MyBoardwalk Cards as payment. 

Across from Rock & Roll
Mon-Fri 12pm-7pm
Sat 11am-10pm
Sun 11am-9pm

Santa Cruz Magic Shop

Santa Cruz Magic Shop

Learn and take home the best magic tricks and illusions, perfect for beginners to professionals. You can find magic tricks, books, toys, pranks, gags, special effects technology, instructional videos and more!

in Neptune's Kingdom
Open Daily,
times vary.

Beach Shack

A "one-stop-shop" for everyone in the family. The Beach Shack is full of beach necessities from kids' apparel and toys to adult apparel and sunglasses.

Entrance 5
Mon-Fri 11am-8pm
Sat 11am-9pm
Sun 11am-8pm

Join the Big Kahuna Club

Sign up for a monthly round-up of the latest Boardwalk discounts, special events, and insider news!

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