Shopping

Souvenirs, Swimsuits, Surfboards & Sunscreen!

Shopping at the Boardwalk is almost as fun as the rides!

Millions of Memories

Capture the nostalgia of the Boardwalk with a memorable gift from this striking new store featuring Boardwalk apparel, gifts, and souvenirs.

Location: Colonnade

O'Neill Surf Shop

The world-famous surf shop is stocked with surfer favorites. From swimwear, clothing, and sandals, to eye-wear and other beach essentials. Plus a selection of the company's signature wetsuits.

Location: On the Colonnade

Sun Shops

Everything you need for a day at the beach. From the most current beachwear to sunglasses, beach umbrellas, and beach toys.

Location: Entrance 2

Santa Cruz Magic

The Boardwalk's magic shop is the place for illusions, gags, tricks and novelties.

Location: Inside Neptune's Kingdom

Octopus' Garden

Unique ocean-inspired gifts and souvenirs as well as a large selection of toys and games.

Location: Near the Haunted Castle

Santa Cruz Beach Co.

A great selection of the most current beach-inspired fashion and jewelry.

Location: Entrance 5

Beach Shack

A "one stop shop" for everyone in the family. The Beach Shack is full of beach necessities from kids apparel and toys to adult apparel and sunglasses.