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Drive for Schools

The Santa Cruz Beach Boardwalk and The Capitola Auto Mall Dealer Group invite you to participate in our 11th annual car giveaway!


Drive For Schools, founded in 2005 by Subaru of Santa Cruz and now sponsored by the Santa Cruz Beach Boardwalk and Capitola Auto Mall Dealer Group, successfully raised over $567,000 in 2014 for local schools and more than $3.4 million total since 2005. Last year 81 schools participated and Soquel High School raised just over $40,000 all by themselves.


This year the Grand Prize winner will have their choice of a brand new Toyota Prius or Subaru Outback including tax, title, and license. And, if the winner isn’t in the market for a new car, we’ll award them $25,000 in cash instead! And we will also be giving away ten $1,000 cash prizes, plus over 100 additional prizes.


All elementary, middle, and high schools in Santa Cruz County are invited to participate at absolutely NO COST. We provide the prizes, we print the tickets, we produce promotional materials and your school sells the $5 tickets and keeps every single penny it raises. Since each school has their own personality, you can handle the selling of the tickets to match your school’s individual needs.


To participate, please e-mail Jody Turner by July 10, 2015, with the school name, principal’s name, summer e-mail address, and phone number. Each school needs to designate one contact person to attend an informational meeting on Wednesday, September 16, at 7:00pm at Toyota of Santa Cruz in Capitola. This person will serve as your school’s liaison with the DRIVE FOR SCHOOLS program coordinator, Jody Turner.

Jody can also be reached at (831) 462-4200.


All necessary details will be covered at the September 16 informational meeting. Tickets will be distributed at this meeting and selling can start immediately and continue until Sunday, October 18. The drawing will be held at the Santa Cruz Beach Boardwalk on Sunday, October 25, 2015.


As you plan for the 2015-2016 school year, we hope your school will participate in the

Santa Cruz Beach BoardwalkCapitola Auto Mall